Blockhaus - E-Commerce Experience
Fish Out of Water Records — OTEO's label for original house & tech-house productions, remixes, and releases.
company
Blockhaus
timeline
4 Months
Service
Web Design
Interaction Design
Fish Out of Water Records — OTEO's label home for original house & tech-house productions, remixes, and releases that fuel the residencies. The crowd’s verdict, in a public comment: “DJ OTEO is the best 🔥🔥🔥🔥🔥” — @filismusic
The Challenge
Turning a premium lifestyle brand into an online store that still converts.
Most marketing agency websites rely heavily on polished visuals and big claims, but often miss the user journey. Visitors arrive with different levels of intent. Some are exploring. Some are comparing agencies. Some are ready to talk.
The Approach
Blending editorial storytelling with a shopping flow built for speed.
We combined editorial-style layouts with a clean, fast shopping flow. The design system emphasized bold typography and full-bleed imagery, while the UX ensured every product was only a few clicks away from checkout.
The Result
An online store that boosted both sales and brand recognition.
The catalog keeps landing in other DJs' sets — records built in the studio to hold up on a real club system.
2021
Label founded
12+
Venues played across Orlando
6
Artists shared on bills with
3
Orlando residencies held
